Images not only make any kind of web content more visually appealing and engaging, but also they also help increase conversion rates. Though it’s common knowledge that written content should be optimized for SEO, it may come as a surprise that images should be treated the same. With that in mind, here are the best ways to optimize images for SEO.
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There is no doubt that the visual appeal of any website is enhanced by the images used on the site. Unfortunately, as critical as these images are to the appeal of a website, they can be problematic because they can slow down the loading of the page. An image that has been taken by a camera has a very high resolution, which enhances its quality at the expense of loading speed.
Then there is the issue of image-use on social media. Social media has become a serious marketing force, but these platforms have limits on file size, so you need to know how to ensure your image files meet the specifications of any social media sites you use. Again, compressing your image file can affect the quality of the image. But it doesn’t have to be this way!
Fortunately, there are a number of ways to reduce the size of your images without compromising the image quality. Here are eight ways to compress your images without losing image quality:
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